A complete done-for-you system — from the first ad impression to a qualified lead in your inbox. Here's exactly how it works.
Step 01
Targeted Meta Ads
I launch Facebook & Instagram ads targeting homeowners in your service area who need roofing or construction work — right now.
Step 02
High-Converting Landing Page
Clicks go to a custom landing page built to convert. Clear messaging, social proof, and a simple form — no distractions.
Step 03
Lead Qualification
Every lead is pre-qualified through smart form questions — project type, budget, timeline. You only speak to serious prospects.
Step 04
Instant Follow-Up
Leads receive an automated email/SMS sequence within minutes of submitting. By the time you reach out, they already know who you are and trust your name.
Step 05
Booked Jobs
You close the deal. I continuously optimize the campaigns based on which drive the highest-ticket jobs, driving your Cost Per Acquisition down month after month.
Roofing Meta Ads — What the Numbers Say
What a properly built roofing lead system actually delivers
These are real US market benchmarks for roofing companies running Meta Ads. A custom-built, market-specific lead system reaches the low end of that range — the cheapest cost per lead. A generic template pushes you toward the high end, or worse.
$40–$80
avg. cost per exclusive lead
Meta Ads, US local roofing campaigns
12–25
exclusive leads per $1,000 ad spend
100% yours — zero competing contractors
$11,500
avg. residential roofing job value
1–2 booked jobs fully covers $1K in ad spend
Cost per lead comparison
Google Search Ads
$250–$350
Highest intent, highest cost
Meta Ads — custom build
$40–$80
100% exclusive to you
Here's the exact lead system that delivers these results
* Results vary by market, ad budget, and competition level.
Your Numbers
What does your ad budget actually return?
Pick your monthly ad spend and see what a properly built roofing lead system delivers — based on real US campaign benchmarks ($40–$80 CPL, 30% close rate, $11,500 avg. job value).
Monthly ad spend$1,000 / mo
Exclusive leads generated12–25 leads
Booked jobs (est. 30% close)4–7 booked jobs
Potential revenue from ads$46,000–$80,500
Estimated over a standard lead-to-close cycle — results depend on close rate and follow-up speed. Benchmarks: $40–$80 CPL for US roofing Meta Ads, 30% close rate, $11,500 avg. residential job value (Contractor Marketing Pros / NRCA, 2024). Actual results vary by market and ad quality.
6+ years running paid media for service businesses and contractors — generating booked appointments, scaling ad spend from four to six figures a month. These are live Meta Ads Manager accounts.
These screenshots span service businesses and lead-gen accounts. The same targeting approach, qualification method, and CPL benchmarks I use here are what I apply to roofing. Roofing-specific data is being added as new clients come on board.
Verified Meta Ads Manager data — real client accounts
Lead Gen
High-ticket service business · Lead genReaching niche decision-makers across multiple specialties — consistent, qualified lead flow into a high-ticket direct sales process.
Lead Gen
High-ticket service · Booked consultation leads867 qualified inbound leads at $11.68 avg CPL across the visible window — top campaign hit $8.60 CPL on broad audience.
Paid Media
Service account · CPL optimizationCreative + campaign tuning driving CPL down and lead volume up across the account.
Paid Media
Lead-gen account · Post-rebuildLead volume and CPL improving sharply after the campaign and creative rebuild.
Seen enough? Answer 5 quick questions and book a free 30–45 min strategy call — walk away with a clear ad plan.
Numbers in an Ads Manager only tell half the story. Here's what working with me actually looks like — straight from clients who've been through it.
“Our client pipeline used to be feast or famine — packed one month, then nothing the next. Artem set up a lead system that brings in qualified prospects every single week, not just when referrals happen to roll in. What impressed me most is the lead quality — these aren’t window shoppers. They have a real need and a real budget.”
Lorra B.
Co-Owner · Premium service business
“Our product has a longer sales cycle and most ad managers won’t touch niche B2B. Artem figured out exactly who to target and got our ads in front of decision-makers who are actually ready to move — not just browsers. And when I need something changed or tested, it’s done the same day. That kind of responsiveness from someone who knows your account inside-out is worth more than any dashboard.”
Jack R.
Owner · High-ticket B2B
About
One specialist. Not an agency.
I'm Artem — a Meta Ads specialist with 6+ years of hands-on experience generating leads and scaling businesses across the US. I now focus exclusively on roofing and construction companies.
When you work with me, you get direct access to the person running your campaigns. No junior account managers, no red tape, no bloated retainers.
Serving roofers & contractors across the United States
6+ years managing paid media across Meta, Google & more
Specialized in lead generation for roofing & construction
Solo specialist vs. agency
Direct communication
You talk to me — the person actually running your ads. No middlemen.
Faster execution
No approval chains. Changes go live the same day, not next week.
No long-term contracts
Month-to-month. I earn your business every single month.
Lower costs, better results
No agency overhead means more of your budget goes to actual ads.
Pricing
Transparent, month-to-month pricing.
Three tiers, priced against your monthly ad spend. One-time setup covers the full campaign build. Month-to-month — no long-term contracts, no lock-in.
For operators ready to push past $3K / mo in spend.
Core of the setup
A custom-built lead system — the conversion engine that turns a cold ad click into a qualified, booked lead. This is the highest-leverage asset I build for you, and why clients convert instead of wasting clicks.
Includes: market research, how your service is messaged to homeowners, ad copy & creative, landing page, tracking setup, and campaign launch. You own every asset — landing pages, creative, ad account — even if we part ways.
FAQ
Questions roofers always ask
Straight answers — no marketing fluff.
Absolutely. I use Facebook and Instagram purely as advertising platforms to reach homeowners in your area. Your ads don’t run from your company page — they run through a dedicated ad account I set up for you. Traffic goes straight to a custom-built landing page designed to convert visitors into qualified leads. You don’t need a single post, follower, or social media manager.
Week 1 — I research your market, competitors, and ideal customers to build a strategy tailored to your company. Week 2 — I build your landing page, write ad copy, and create ad visuals, then we finalize everything together. Week 3 onwards — ads go live. Most clients see their first qualified leads within days of launch.
Every lead is pre-qualified through smart form questions — project type, property details, budget range, and timeline. You won’t waste time on people who are “just looking.” Leads arrive directly to your inbox in real time, 100% exclusive to you — no competing with 3–5 other contractors for the same job.
Agencies spread their attention across dozens of clients and charge premium overhead for account managers and staff you’ll never meet. Template platforms like HighLevel sell the same setup to dozens of contractors in your city — same ad creative, same landing page, same qualifying questions. Homeowners tune out identical-looking ads, Meta penalizes duplicate pages so your cost per lead climbs, and a generic template can’t qualify for your market or job type.
With me, you work directly with the person running your ads — no middlemen, no long-term contracts, no templates. Every ad, landing page, and qualifying sequence is built from scratch for your business and your market. That’s why it converts.
A 30–45 min video call with me directly — no sales team, no scripts. I review your quiz answers beforehand so we skip the small talk. I walk you through the exact Meta Ads strategy I’d run for your market, audit what you’re running today, and answer everything you throw at me. Most people leave with 2–3 actionable fixes regardless of whether we work together.
That’s extremely common — and almost always the problem was the setup, not the platform. Most companies burn money hitting the ‘Boost Post’ button or sending traffic to a generic homepage. I build a dedicated landing page with proven conversion elements: clear messaging, social proof, urgency, and a qualifying form that filters out tire-kickers before they reach you.
The minimum is $500 / month in ad spend — enough to start getting leads in. $1,000 / month is recommended to get enough volume to properly optimize and drive your cost per lead down. My management fee is always separate from your ad spend, so you always know exactly where your money goes.
Free 30–45 min Strategy Call
Ready to Grow Your Roofing Business?
Answer 5 quick questions, then book a free 30–45 min strategy call where I’ll walk you through the exact Meta Ads plan I’d run for your business. No pitch, no pressure — zero obligation to work with me afterwards.
Question 1 of 5
How long has your roofing business been operating?
What's your biggest challenge right now?
How are you currently finding most of your customers?
What's your monthly revenue target?
How soon are you looking to start generating more leads?
Assessment Complete — You Qualify
Great news — your business is a strong fit.
Based on your answers
Book your free 30–45 min strategy call
Your free 30–45 min strategy call — here’s what we’ll cover:
A custom lead generation strategy for your market & service area
An audit of your current marketing (if you’re running ads)
I’ll tell you straight if I can’t move the needle for your business — no wasted time on either side
Let’s be straight with you.
Based on your answers, right now might not be the ideal time to jump straight into paid ads. With a revenue target under $30K/month and no set timeline, the economics are tight — Meta Ads need $500–$1,000/month minimum to optimize, and there’s a real risk of burning budget before the funnel finds its footing.
Here’s what I’d suggest instead:
Download the free guide — it shows you how to prepare your business to get maximum ROI from paid ads when you’re ready
Get a free ad account audit — if you’re already running any ads, I’ll pinpoint exactly what to fix before adding more spend
Revisit in 60–90 days — most roofing businesses at your stage are fully ready to scale after a couple of strong months of referral revenue